Design Tips and Tricks

Let these design tips help you through the pits and the peaks of the creative process.

CMYK (Cyan, Magenta, Yellow and Black) is the colour model used in printing whereas RGB (Red, Green and Blue) is the colour model used to display digital images on a computer screen. To ensure your product colours are consistent and appear as expected, all files should be supplied as CMYK.  Care should be taken to ensure that images are also converted to CMYK, otherwise they may appear duller than they look on screen. Pantone or spot colours can be used within artwork, however these will be converted to CMYK before print.  Due to the process involved in digital printing, we cannot guarantee an exact match to Pantone colours used.

When selecting a typeface or font for headings, subtitles and body text, use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts. This design uses variants from the Aileron font family, a geometric sans serif typeface that has a simple and modern aesthetic.

Limit your typefaces, no more than two

Always less is more, when it comes to design.

  1. Limit the colour palette.
  2. Give the piece room to breathe.
  3. Avoid borders when possible, and keep it spacious when not.
  4. Use high resolution or vector artwork.
  5. Consider the colour of the paper.
  6. Design for the printing process.
  7. Thing what type of machine will your job be printed on.
  8. Be versatile.

Advanced Print applies all these design rules when thinking about your logo or design for stationery, brochures etc.